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Pantone’s Colour of the Year 2023: Viva Magenta

Pantone’s much-anticipated colour of the year for 2023 is the joyful Viva Magenta, a shade that encourages fearlessness and self-expression without restraint. Viva Magenta falls into the red colour family and is described by Pantone as promoting a “joyous and optimistic celebration.” When you think about this shade for clothing and accessories, it makes perfect

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